Western Dealer Association Sales Conference

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This year’s Western Dealership Association Sales Conference is being hosted by Holt of California in the capital city of Sacramento, CA.

Join us for an exciting agenda of speakers, presentations, and networking opportunities centered around this year’s theme—“Technology Fueling Growth”

We look forward to seeing you in Sacramento as we come together to share ideas, celebrate success, and continue driving our industry forward!

Mark your calendars for April 6-8, 2026!

RSVP TODAY

 
 
 
 
 

What to expect at the 2026 Western Dealer Association Sales Conference.

 
 
 
 
 

Join us at The Citizen Hotel in downtown Sacramento for this year’s Western Dealer Association Sales Conference. Room block rates have expired but you are still able to book your room at the hotels regular rate. 

Set within a beautifully restored 20th-century landmark, The Citizen blends historic charm with modern sophistication—offering the perfect backdrop for networking, learning, and collaboration. Located just steps from the California State Capitol and surrounded by Sacramento’s best dining and entertainment, the hotel captures the spirit of the city with its unique architecture and locally inspired design.

 

Monday, April 6th

 
12:00 – 4:00 pm Golf at Haggin Oaks Golf Complex (Tee time at 12:51 – more details to come)
4:30  – 6:00 pm Check-In / Pick up Welcome Bag & Name Badge
6:00 – 9:00 pm Welcome Reception
 
 

Tuesday, April 7th

   
7:00 – 8:00 am BREAKFAST  
8:00 – 8:30 am Conference Introduction Ryan Beatie
8:30 – 9:30 am CI Update Hans Ritter
9:30 – 9:45 am BREAK  
9:45 – 10:45 am Caterpillar Technology Alana Tubito
10:45 – 11:45 am Western Region Update Thiago Palhares
11:45 – 1:00 pm LUNCH  
1:00 – 1:45 pm Corporate and National Accounts Shane Matarelli
1:45 – 2:00 pm BREAK  
2:00 – 3:00 pm BCP Update / Cat Compact Jamie Kovicak
3:00 – 3:30 pm Cat Financial James Cheng
3:30 – 4:00 pm Daily Recap  
6:00 – 10:00 pm EVENING EVENT – California Modern Museum  

 

Wednesday, April 8th

   
7:00 – 8:00 am BREAKFAST  
8:00 – 9:00 am Dealer Panel / Share – GTM for Technology  
9:00 – 10:00 am Dealer Panel / Share – Cat Compact, Shop.Cat.com  
10:00 – 10:15 am BREAK  
10:15 – 10:45 am Dealer Panel / Share – Coverage, Commission, Sales Leadership  
10:45 – 11:30 am Dealer Panel / Share – Services Commitment 2.0  
11:30 – 12:00 pm Conference Closing  
 
 

We value your input! Please take a moment to complete this short survey and help us identify the key topics to focus on at this year’s conference. We would also like to gauge interest for golf. Please follow this LINK to share your input. 

 
 
 
 

We’ll gather for an unforgettable evening at the California Museum in downtown Sacramento on Tuesday, April 7th. Surrounded by exhibits celebrating California’s history and creativity, we’ll enjoy dinner in a setting that’s both elegant and inspiring. It’s the perfect backdrop for great food, conversation, and connection—see you there!

 
 
 
 

Nearby Attractions & Landmarks

  • California State Capitol & Capitol Park — Just about a 5-minute walk east.

  • Sacramento Convention Center — Around an 8-minute walk.

  • Crocker Art Museum — Close by, featuring local and regional art collections.

  • California State Railroad Museum / Old Sacramento Waterfront — Historic district with museums, riverboat rides, and shopping.

  • Cesar Chavez Plaza — A nice public square just adjacent to the hotel for relaxing strolls. 


Dining & Restaurant Options

  • Grange Restaurant & Bar — Right inside the hotel. Farm-to-table, seasonal menus, and a signature Michelin Guide listing. 

  • Ella Dining Room & Bar — Contemporary American cuisine in an elegant setting.

  • Mikuni Japanese Restaurant & Sushi Bar — Sushi and Japanese fare. 

  • Chops Steaks & Seafood Bar — Steakhouse & seafood classics. 

  • Cafeteria 15L — Eclectic comfort food in a casual environment. 

  • Prelude Kitchen & Bar — A short walk away; seasonal, scratch-cooked menu.

  • Frank Fat’s Restaurant — Classic Chinese-American institution, not far off.

 
 
 
 

Register for the Conference!

 
 
 
 
 
 
Name(Required)
Would you like a box lunch on Wednesday, April 8, when the conference concludes?(Required)

 

 

 

Questions? Please contact Kim Lightfoot at klightfoot@holtca.com or 916-921-8881.

 

 

 

 
 
 
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