Caterpillar Value Proposition vs. Competitors

With an extensive dealer network and personalized support services, Caterpillar can help take your business to the next level. Following the 1950s construction boom, Caterpillar became a multinational company with equipment offered on every continent, including Antarctica. We offer a vast inventory of new, used and rental equipment and aim to have exactly what you need for your next task. With an extensive network, you can rest easy knowing there’s always a dealer close to you to service your equipment or provide equipment and replacement parts as needed.

The Cat® dealer network also offers you top resources to keep your machine in optimal condition. With maintenance, equipment protection, parts and services with extensive coverage in your region, we are your trusted advisor for all your post-purchase machine needs.

Innovation distinguishes the Caterpillar value proposition from other companies. As technology remains a crucial aspect of productivity and safety in the construction and agriculture industry, we continually update your investor to offer the latest technology, including:

• Cat Command: Control your equipment from outside your machine with this crucial technology. The software can help eliminate the risk of injury in harsh conditions and help you do the job efficiently.
• Cat Payload: This technology lets operators and managers know precisely the material loaded and when and where it went, ensuring you use your loaders and haulers to their fullest capabilities.
• Cat Detect: Use Cat Detect to stay aware of your surroundings and any items that could come into contact with your machine. You’ll have peace of mind you can look out for personnel and create a safer work environment with this technology.

Through technological advancements, Caterpillar will continue making strides in delivering safer and more efficient ways to work. Choosing us means having access to innovative solutions to enhance your workspace.

Caterpillar manufactures parts and equipment built to last and withstand even the harshest conditions. High-quality materials and support services ensure your equipment can endure hours of strenuous labor. Our reputation is built on the exceptional durability of our machines, setting us apart from the competition to ensure you always have reliable equipment to get the job done.

When cared for properly, you can expect thousands of working hours from your Cat® equipment. Attentive operation backed by maintenance and other preventive measures can ensure your machinery lasts for years. We also provide reliable rental equipment for various projects, ensuring you have the products needed to reduce downtime and keep operations running smoothly.

The Caterpillar Customer Value Agreement (CVA) is an official agreement between customers and Cat® that includes beneficial, ongoing preventative maintenance services and ownership benefits to help you get the most out of your investment. The agreement showcases the advantage of working with Caterpillar vs. competitors, allowing you to choose from services such as:

• Preventative maintenance kits
• Fluid sampling and analysis
• Total cost performance guarantees
• Oil and fluid changes
• General machine inspections
• Remote monitoring
• Proactive work and equipment repair

Add value to your Cat® equipment purchase through a CVA. Preventative maintenance and other crucial services can help you extend the life of your equipment, enhance its performance and prevent costly downtime that could impact your bottom line.

Caterpillar prides itself on providing unmatched customer support. Quickly reach our knowledgeable staff by phone or email and receive personalized services for your unique needs. With an extensive dealer network, you can ensure you get the help you need to select the perfect piece of equipment for your operations.

The team at your dealer can also help you care for your equipment the moment you purchase it. Whether you need replacement parts or annual maintenance, you can count on the trusted mechanics at your local dealer to provide personalized, expert care every step of the way.

Caterpillar is committed to building a better world. We set out to achieve meaningful environmental, social and governance (ESG) goals to deliver innovative technologies, equipment and services to support clients on their journey to sustainability.

We aim to transition to cleaner energy and have made significant technological advancements that support operational efficiency, fuel transition and reduced emissions initiatives. Our goal is to help our customers reduce their carbon footprint while meeting their durability, performance and economic needs.

Caterpillar continues to build a legacy of services and products that advance sustainable progress for a better future.